Portfolio-Mt.

The Approach

Strategy, Architecture & Delivery.

I specialize in building living digital ecosystems that evolve continuously through analytics, experimentation, and user insight.

CUA Certified Design Thinking Mobile UX

Practice Head (OPEM)

End-to-end responsibility for how digital presence is conceived, built, governed, and optimized. Covering resourcing, budgeting, and operational KPIs.

Principal Architect – UX

Defining experience strategy, IA, and interaction models. Working deeply with product and engineering to translate requirements into intuitive experiences.

Core Capabilities

Strategy • Governance • Innovation

UX Strategy & Architecture

Defining IA and interaction models aligned to business goals and technical constraints.

Digital Presence

Governance of enterprise programs focused on conversion, lifecycle journeys, and outcomes.

Research-Driven Design

Personas, journey mapping, usability testing, and validation grounded in real user behavior.

Design Systems

Scalable frameworks ensuring consistency, quality, and velocity across teams and platforms.

Accessibility

Embedding accessibility and regulatory compliance into workflows by design.

AI-Assisted Workflows

Driving R&D of AI-enabled UX-to-HTML workflows to accelerate delivery without quality loss.

Selected Case Studies

Healthcare • EMR

Top Eye Hospital in Hyderabad

Large-scale modernization improving clinical efficiency and reducing cognitive load.

Reduced Navigation Friction

Approach

Grounded in deep contextual research across clinical roles. Reimagined workflows prioritizing speed.

My Role

Led user research, journey mapping, and workflow analysis. Redesigned IA from narrow-deep to wide-shallow.

Impact

Improved task efficiency significantly and established reusable UX patterns.

FinTech • AI

AI-Driven UX Methodology

Unified lead-to-servicing platform with modernized AI delivery workflows.

3x Delivery Acceleration

Approach

Combined platform UX strategy with R&D into AI-assisted design-to-code workflows.

My Role

Designed few-shot prompting approaches to generate HTML from Figma. Established phased generation workflows.

Impact

Reduced HTML effort from ~4 weeks to 1–1.5 weeks while preserving accessibility.

Consumer Health

Patient Portal

Pharmacy platform for managing prescriptions, payments, and profiles.

Anxiety-Reducing UX

Approach

Designed a unified, trust-focused experience prioritizing clarity and task efficiency.

My Role

Led end-to-end strategy. Defined IA, designed key journeys (refills, checkout).

Impact

Reduced friction in high-stakes workflows and established scalable UX patterns.

Design Thinking Workshop

Healthcare Laser Products

Centralized hub for device management and practice growth.

Defined NOW–HOW–WOW roadmap.

UX Audit

Top USA Health Insurance Provider

Benchmark audit against healthcare usability best practices.

Identified gaps & delivered roadmap.

Works in Practice

A glimpse into how information architecture and service blueprints are shaped at the very start of an engagement—before pixels and prototypes.

Information architecture workshop with clustered sticky notes on a whiteboard

Card Sorting

01 Restaurant Experience Platform

Card-sorting the ecosystem on the wall

The whiteboard captures a multi-actor ecosystem—restaurant, customer, and delivery partners—mapped through colored sticky notes. Each color represents a role or interaction layer, allowing teams to see dependencies and gaps at a glance.

Outcomes

Unified IA across restaurant, customer, and delivery flows
Clear separation of current vs future journeys
Prioritized roadmap aligned to operations

Methods

Collaborative card sorting
Scenario-driven clustering
Traceability into navigation model

Wireframe sketches showing interaction flows and user pathways

Wireframing

02 Enterprise Payroll Platform

Streamlined deduction management through grid-first UX

A simplified, scalable interface for managing company-level payroll deductions. Key actions, statuses, and validations are centralized in a single grid to reduce effort and improve administrative efficiency.

Outcomes

The redesign enables faster deduction setup and updates, improves visibility into status, scheduling, and arrears, reduces configuration errors, and increases overall efficiency for payroll administrators managing high-volume data.

Methods

The solution applies workflow-driven UX simplification, a grid-first information architecture, clear separation of primary and secondary actions, and scenario-based validation to support accuracy and scale.

Healthcare member portal interface showing navigation and account management

UX Audit

03 Healthcare Member Portal

Healthcare Member Portal UX Audit

A focused UX audit of a healthcare member portal to identify usability, accessibility, and cognitive load issues across core journeys such as navigation, search, account management, and support. The audit evaluated the experience through a multi-criteria lens to improve clarity, efficiency, and member confidence.

Outcomes

The audit surfaced key friction points in navigation hierarchy, action discoverability, and information density. Recommendations enabled clearer wayfinding, reduced cognitive effort, improved accessibility compliance, and faster task completion for members across devices.

Methods

The assessment applied heuristic evaluation, accessibility criteria (visual, memory, intellectual, motor), scenario-based walkthroughs of member journeys, and UX best-practice benchmarking tailored to healthcare usability and compliance standards.

Design Thinking

04 Healthcare Laser Products

UX Design Thinking Workshop

A collaborative design thinking workshop was conducted to uncover buyer, seller, and platform concerns in the healthcare laser products ecosystem. Through structured card sorting and journey mapping, the team surfaced trust gaps, purchase anxieties, and process friction across discovery, evaluation, and transaction stages.

Outcomes

The workshop clarified the primary drivers of hesitation—trust, legitimacy, warranties, and post-purchase protection—and translated them into actionable experience principles. It aligned stakeholders on buyer reassurance strategies, seller credibility signals, and platform interventions required to improve conversion, confidence, and long-term engagement.

Methods

The session applied empathy mapping, thematic card sorting, and action–outcome mapping across buyer protection, trust, site questions, and transaction workflows. Cross-functional participants clustered real user questions into decision stages and mapped them to platform actions (make, help, keep, educate) to define experience priorities.

Leadership & Philosophy

I lead and scale multidisciplinary teams across UX, UI, front-end, and documentation, with accountability for delivery quality and outcomes. My role spans strategy, governance, mentoring, and execution, ensuring that digital experiences remain relevant.

I establish operational models that connect experience design to business KPIs—including adoption, engagement, NPS, and campaign performance—turning insights into continuous optimization rather than periodic redesigns.