The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

Paul Rand

Yep, that's me! I been in UX field for quite a long time and enjoyed every bit of it.

Over the years I have acquired proficiency in user experiencemanagement, Interaction design, Interface design, usabilitymethodologies, UCD process and usability testing (heuristics &End user testing).

I have experience building applications in a variety of domains like

  • Insurance
  • Health Care
  • Gaming
  • Finance
  • Aerospace